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Practical SEO breakdowns. What changed, what to do next, and what to ignore.

inhouseseo/superseo-skills on GitHub: 11 Claude skills for SEO, Apache 2.0
ai seo

Claude skills for SEO: 11 we open-sourced on GitHub

11 Claude skills for SEO we use at InhouseSEO: page audits, content briefs, keyword plans, E-E-A-T scoring, linkbuilding. Free on GitHub, Apache 2.0.

Sander van Meggelen, Founder Apr 14, 2026 · 6 min read
InhouseSEO dashboard showing AI-generated SEO tasks with Start in Claude buttons
seo claude

How to Use Claude for SEO: Complete Guide

Connect Claude to your real Google Search Console data and turn it into a senior SEO specialist. Step-by-step guide with real examples.

Sander van Meggelen, Founder Mar 17, 2026 · 6 min read
InhouseSEO Rank Tracker showing enriched keyword data beyond Google Search Console
gsc seo

Google Search Console: Everything You're Missing

GSC is the most valuable free SEO tool. But it has hard limits that cost you rankings every day. Here's what you're not seeing.

Sander van Meggelen, Founder Mar 15, 2026 · 6 min read
InhouseSEO Signal Overview showing actionable AI-powered SEO alerts
seo signals

Why SEO Tools Give You Data, Not Answers

Every SEO tool floods you with charts and numbers. None of them tell you what to actually do. Here's why, and what's changing.

Sander van Meggelen, Founder Mar 13, 2026 · 7 min read
InhouseSEO keyword cannibalization detection powered by real GSC data
ai seo

AI for SEO Only Works with Real Data

Most people use AI for SEO the wrong way. Not the wrong tool, the wrong input. Here's how to do it right.

Sander van Meggelen, Founder Feb 28, 2026 · 5 min read
InhouseSEO Content Decay detection showing pages losing traffic with severity ratings
seo content-decay

Content Decay Is the Silent Killer of Your Rankings

Your best pages are slowly losing traffic and you don't notice. Until it's too late. Here's how automated detection works.

Sander van Meggelen, Founder Feb 20, 2026 · 5 min read
InhouseSEO dashboard overview showing real measured clicks and traffic trends
seo data

Ahrefs Estimates Your Traffic. We Measure It.

The difference between first-party Google data and third-party estimates is bigger than you think. And it changes every decision you make.

Sander van Meggelen, Founder Feb 10, 2026 · 5 min read